Purpose – Public relations research into career advancement has been frequently criticised for its focus on gender discrimination and the prevailing dominance of American academics, while widely ignoring the perception of “industry insiders”. This paper aims to provide new insight into PR...

Table of Contents -- The Industry at a Glance -- The Industry -- Overview -- The Bottom Line -- Inside an Advertising Agency -- The Making of an Ad -- Inside a Public Relations Agency -- The Making of a PR Campaign -- Industry Rankings -- Inside the Advertising Industry -- How the Advertising...