Purpose This study aims to understand the impact of rational and emotional appeals on children’s attitude towards two …-methods study was conducted with children aged 8 to 11. A convergent parallel design was selected that comprised a questionnaire for … in children’s preference towards an advertisement, but the emotional component appeared to be the preeminent. Research …

factors that influence materialism in children? And, can these factors be classified in a comprehensive conceptual framework … understand how to deal effectively with materialism in children. Originality/value – As far as is known, this paper is the first … attempt to classify the factors that influence materialism in children in a conceptual framework.  …

tweens, aged nine, and aged 12. The children were asked if and how children can attract friends through the use of money …. Findings – Most children did perceive economic resources as a means to attract friends. However, both the kind of items that … were found in the drawings, and the children's perceptions of how to use the items, were relatively different between …

involved – allows us to illustrate the complexities of trying to decide what is morally correct to collectively ensure children … involving children, either as the recipient or user of the final product or beneficiary of a specific service, or as a co … moral issues about children's well-being, and exposes them to particularly hard criticisms of their actions and marketing …

techniques, whereas unhealthy food advertisings rely on communicative formats and appeals more suited for children and …

. Given the relevance of school meals in Portuguese children's lives, schools follow governmental guidelines in order to … school meals by children, in the context of competing marketing allures of nutritiously poor foods outside the schools … observation and interviews with school directors and kitchen staff) were combined to analyse children's food-related meanings and …

meanings that children aged 11-13, parents and teachers derive from their understanding of online environments and make a … children, parents and teachers experience the effect of online environments on children’s everyday lives, what opportunities …, parents and primary school teachers. The interview data were analysed with content analysis. Findings – As a result, we found …

methodology and administered questionnaires that target a sample of 224 primary school French children. Findings – The various … employed measures help shed light on the pricing aspect of children’s consumption processes. In particular, the results show … that although price recall is relatively weak, children become familiar with the order of price magnitudes and classify …

Purpose – This paper aims to identify the nature of themes/appeals used in food commercials shown on children …’s networks in India. Marketers use various themes/appeals in TV advertisements to influence food consumption habits of children …. Children are also found to focus on these appeals while selecting foods rather than using nutritional value as a criteria to …

.e. active mediation) to influence the way children understand advertising on television, computers and smartphones and to … in Singapore whose children were watching television, using computers with internet access and using smartphones … mediation of advertising is more a function of parents’ attitudes toward advertising directed to children, parents’ concerns …