changing the physical activity behaviour of children, particularly their walk to/from school behaviour. It further examined the … primary school children. Caregivers were targeted given their control over children’s walk to/from school behaviour. Two … about their children walking to/from school: short-distance frequent walkers, middle-distance sporadic walkers and long …

children published in peer-reviewed journals between 2000 and 2014. Design/methodology/approach – A systematic literature … review was conducted to identify peer-reviewed social marketing studies targeting children under the age of 12 years as their … healthy eating among children under the age of 12 years. Sixteen of the studies reported positive behavioural outcomes. None …

Purpose – The purpose of this paper is to explore children’s relationships with football teams and players and the … utilised to capture children’s voices. The children were asked to take photographs around the theme of “football in my life … children’s lives in terms of interest, activity and consumption. The children articulated a portfolio of team (club) and player …

Purpose This study aims to explore which media 9- and 10-year-old children and 12- and 13-year-old teenagers encounter … the development of awareness campaign stimuli. In the first study, four co-creation workshops with 19 children (11 girls … design or marketing participated in a co-creation workshop. Findings Children are best approached though traditional media …

Purpose – The study aims to explore the evolving status of children as active consumers in the emerging Indian market … Indian metropolitan cities to understand their attitudes towards parenting and the consequent empowerment of their children … for actively participating in family purchase decisions around varied children’s product categories. Findings …

Purpose This paper aims to explore how children’s developing ability to effectively regulate their emotions influences … their consumer behavior . Design/methodology/approach Working with 80 children and one of their parents, this study used … their child’s emotional development and consumer behavior. The research used quantitative methods to test whether children …

whose users are children and teenagers. Originality/value Despite its significance, stakeholder management is underexplored …