Purpose The number of children using and owning mobile devices has grown significantly in the last decade. By applying … a uses and gratifications approach, this paper aims to explore what customers of a tablet computer for children report … children's use and families' expectations of tablets within their reviews. The expressed gratifications mostly relate to the …

Purpose – A large number of food advertisements are broadcast during children ' s programs which influence their food …-related disorders in children. Therefore, the purpose of this paper is to explore the nature and extent of food advertising directed at … Indian children. Design/methodology/approach – Data were collected by recording programs and advertisements aired on five …

behavior among children aged seven to 12. Design/methodology/approach – The study involved a literature review investigating … the theoretical models underlying studies of brand attitude development among children and empirical studies of brand … attitude development, and an empirical study using a questionnaire administered to a sample of 221 Cypriot children. Findings …

Purpose – The purpose of this study is to comprehensively uncover antecedents of food shopping behaviour of children in … retail stores in India. Children form the pivot of food marketing. They accompany parents on food shopping trips and assist … help in cumulatively predicting food shopping behaviour of children in retail stores. Design/methodology/approach – Data …

of 22 seventh grade science students in using the Web. Children used the Yahooligans! search engine/directory to locate … one fully self‐generated task. Children’s information‐seeking behaviour was studied from the cognitive, affective, and … physical perspectives. Both quantitative and qualitative inquiry methods were employed to collect the data. Children …

predicated on children’s literature – and storytelling generally – bears witness. Winnie the Pooh, the Wizard of Oz, Alice in …

A sample of 217 Saudi children was surveyed to determine the impact of television commercials on their purchase …

Asserts that the consumer power of children is growing in importance, as they represent a primary market that purchases … investigate and understand children’s knowledge and awareness of environmental issues, and their selection and use of information … about environmentally friendly products through primary school education. Firstly, an understanding of environmental …

’ marketing orientation, the demand for commercial sponsorship of school activities, and whether their schools possessed formal …