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Dieses Praxishandbuch erklärt grundlegend alle Facetten einer optimalen Planung und Realisierung von Kongressen, Tagungen und Konferenzen. Renommierte Experten und Brancheninsider beschreiben alle relevanten Stellschrauben und Erfolgsfaktoren: von Konzept und Formaten über Eventmarketing,...
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The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective
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