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Preferences evaluation with a choice experiment on cultural heritage tourism
Bravi, Marina; Gasca, Emanuela - In: Journal of hospitality marketing & management 23 (2014) 3/4, pp. 406-423
Persistent link: https://www.econbiz.de/10010396157
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Market segmentation with choice-based conjoint analysis
DeSarbo, Wayne S.; Ramaswamy, Venkatram; Cohen, Steven H. - 1995
Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical practice is to estimate choice-based conjoint models at the aggregate level, given insufficient data for individual-level estimation of part-worths. We discuss a method for...
Persistent link: https://www.econbiz.de/10009476603
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Fisheries, fish pollution and biodiversity : choice experiments with fishermen, traders and consumers
Garzon, Camilo Andres; Rey, Maria Catalina; Sarmiento, … - In: Economia politica : journal of analytical and … 33 (2016) 3, pp. 333-353
Persistent link: https://www.econbiz.de/10011641420
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Reality Check: Combining Choice Experiments with Market Data to Estimate the Importance of Product Attributes
Feit, Eleanor McDonnell; Beltramo, Mark A.; Feinberg, … - In: Management Science 56 (2010) 5, pp. 785-800
widely used to estimate the importance of product attributes in order to make product design and marketing mix decisions …
Persistent link: https://www.econbiz.de/10009208905
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Applying Geographically Weighted Regression to Conjoint Analysis: Empirical Findings from Urban Park Amenities
Tanaka, Katsuya; Yoshida, Kentaro; Kawase, Yasushi - Agricultural and Applied Economics Association - AAEA - 2008
The objective of this study is to develop spatially-explicit choice model and investigate its validity and applicability in CA studies. This objective is achieved by applying locally-regressed geographically weighted regression (GWR) and GIS to survey data on hypothetical dogrun facilities...
Persistent link: https://www.econbiz.de/10005483442
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An Application of Conjoint Analysis in Agricultural Sustainability Assessment
Sydorovych, Olha; Wossink, Ada - European Association of Agricultural Economists - EAAE - 2008
Increasing public interest in the concept of sustainable agriculture has resulted in the development of a number of …
Persistent link: https://www.econbiz.de/10005483613
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Discrete choice experiments in developing countries : willingness to pay versus willingness to work
Gibson, J. M.; Rigby, Dan; Polya, D. A.; Russell, Noel P. - In: Environmental & resource economics : the official … 65 (2016) 4, pp. 697-721
Persistent link: https://www.econbiz.de/10011649142
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Building materials costs increases and sustainability in real estate development in Nigeria
Ihuah, Paulinus Woka - In: African journal of economic and sustainable development 4 (2015) 3, pp. 218-233
Persistent link: https://www.econbiz.de/10011440081
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Exploring booth design as a determinant of trade show success
Bloch, Peter H.; Gopalakrishna, Srinath; Crecelius, … - In: Journal of business-to-business marketing 24 (2017) 4, pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
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Using Conjoint Analysis to Design Financial Services
Christian Zinkhan, F.; Zinkhan, George M. - In: International Journal of Bank Marketing 8 (1990) 1, pp. 31-34
allows for the generation of the utility levels associated with financial service design alternatives. By evaluating service … process can greatly simplify the financial service design selection decision, since it eliminates inferior alternatives from …
Persistent link: https://www.econbiz.de/10014760106