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Not all eyeballs are created equal : a structural equilibrium model of television advertisers, networks, and viewers
Wilbur, Kenneth C. - 2005
Persistent link: https://www.econbiz.de/10003953842
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Assessing a new advertising effect : measurement of the impact of television commercials on internet search queries
Zigmond, Dan; Stipp, Horst - In: Journal of advertising research 50 (2010) 2, pp. 162-168
Persistent link: https://www.econbiz.de/10003991905
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Assigning television commercial videotapes to time slots under alternative message spacing policies
Brusco, Michael J.; Singh, Renu - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 431-450
Persistent link: https://www.econbiz.de/10008649361
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An analysis of real world TV advertising tests : a 15-year update
Hu, Ye; Lodish, Leonard M.; Krieger, Abba M. - In: Journal of advertising research 47 (2007) 3, pp. 341-353
Persistent link: https://www.econbiz.de/10003611067
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Television audience satisfaction : antecedents and consequences
Lu, Xiaoling; Lo, Hing-Po - In: Journal of advertising research 47 (2007) 3, pp. 354-363
Persistent link: https://www.econbiz.de/10003611076
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Racial stereotypes in children's television commercials
Maher, Jill K.; Herbst, Kenneth C.; Childs, Nancy M.; … - In: Journal of advertising research 48 (2008) 1, pp. 80-93
Persistent link: https://www.econbiz.de/10003688986
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Children's exposure to television advertising : implications for childhood obesity
Desrochers, Debra M.; Holt, Debra J. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 182-201
Persistent link: https://www.econbiz.de/10003672092
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Essays in the economics of obesity
Rashad, Inas - 2004
Persistent link: https://www.econbiz.de/10003383775
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Market share vs. market size effects of advertising : analysis of market structure
Girnius, Audrius Juozas - 2003
Persistent link: https://www.econbiz.de/10003564800
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Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin; Forman, Howard; Zinkhan, George M. - In: International journal of internet marketing and … 5 (2009) 3, pp. 131-144
Persistent link: https://www.econbiz.de/10003877198