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Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan; Kent, Robert J. - In: Journal of advertising research 53 (2013) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
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Audience as product : identifying advertiser preferences
Coffey, Amy Jo; Wurst, John C. - In: Journal of media business studies 9 (2012) 4, pp. 21-39
Persistent link: https://www.econbiz.de/10009735182
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Fast-food restaurant advertising on television and its influence on youth body composition
Grossman, Michael; Tekin, Erdal; Wada, Roy - 2012
Persistent link: https://www.econbiz.de/10009697996
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Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu; Lancaster, Alyse R. - In: Health marketing quarterly 29 (2012) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10009657673
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Exploding the legend of TV advertising and price promotions
Harvey, Bill; Herbig, Terese; Keylock, Matthew; … - In: Journal of advertising research 52 (2012) 3, pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
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Facebook versus television : advertising value perceptions among females
Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
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The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.; Krugman, Dean; Tinkham, Spencer F. - In: Journal of advertising research 52 (2012) 4, pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
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Institutional branding : a content analysis of public service announcements from American universities
Clayton, Michael J.; Cavanagh, Kevin V.; Hettche, Matt - In: Journal of marketing for higher education 22 (2012) 2, pp. 182-205
Persistent link: https://www.econbiz.de/10009712073
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Changing the stakes : a content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010
Kim, Yoojung; Lee, Wei-Na; Jung, Jong-hyuok - In: Journal of business research : JBR 66 (2013) 9, pp. 1644-1650
Persistent link: https://www.econbiz.de/10009757002
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Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin; Till, Brian; Carlson, Brad D. - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 211-231
Persistent link: https://www.econbiz.de/10009757965