Hye Park, Ji; Stoel, Leslie - In: Journal of Fashion Marketing and Management: An … 6 (2002) 2, pp. 158-176
Despite the rapid growth in online sales of apparel, some consumers are still reluctant to purchase clothing on the … examine Web site quality of leading US Internet apparel retailers. A content analysis of their Web sites shows that online … apparel merchants are providing a large amount of basic product information traditionally provided on labels, but are not …