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Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami; … - In: International journal of business innovation and research 8 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
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An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha; Lee, Changwon; Lee, Jongsu; Paik, Michael - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 356-369
Persistent link: https://www.econbiz.de/10010406174
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Accounting for word-of-mouth effects in preference-based market forecasts
Pescher, Christian; Spann, Martin - In: Journal of forecasting 33 (2014) 2, pp. 95-107
Persistent link: https://www.econbiz.de/10010424869
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Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing; Hu, Ye; Damangir, Sina - In: Journal of marketing 79 (2015) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
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Factors that affect willingness to pay for red wines in China
Xu, Pei; Zeng, Y. C. - In: Journal of international consumer marketing 26 (2014) 5, pp. 426-439
Persistent link: https://www.econbiz.de/10010430571
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A comparison of academia and industry perceptions of an ideal hospitality management programme
Banerjee, Chandan Kumar; Mandal, Kaushik - In: International journal of services, economics and management 6 (2014) 2, pp. 146-162
Persistent link: https://www.econbiz.de/10010432168
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Take the money or run? : investors' ethical reputation and entrepreneurs' willingness to partner
Drover, Will; Wood, Matthew S.; Fassin, Yves - In: Journal of business venturing 29 (2014) 6, pp. 723-740
Persistent link: https://www.econbiz.de/10010432175
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The adaptability of marketing systems to interventions in developing countries : evidence from the pineapple system in Benin
Hounhouigan, Menouwesso H.; Ingenbleek, Paul T. M.; … - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10010439139
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Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
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What do i want? : the effects of individual aspiration and relational capability on collaboration preferences
Schillebeeckx, Simon J. D.; Chaturvedi, Sankalp; … - In: Strategic management journal 37 (2016) 7, pp. 1493-1506
Persistent link: https://www.econbiz.de/10011499949