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Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida; Heirati, Nima; O'Cass, Aron - In: Industrial marketing management : the international … 87 (2020), pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
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How do materialists choose prominent brands in emerging markets?
Siahtiri, Vida; Lee, Wai Jin - In: Journal of retailing and consumer services 46 (2019), pp. 133-138
Persistent link: https://www.econbiz.de/10011980815
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Status consumption in newly emerging countries : the influence of personality traits and the mediating role of motivation to consume conspicuously
Nabi, Nazia; O'Cass, Aron; Siahtiri, Vida - In: Journal of retailing and consumer services 46 (2019), pp. 173-178
Persistent link: https://www.econbiz.de/10011980829
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Driving service innovativeness via collaboration with customers and suppliers : evidence from business-to-business services
Heirati, Nima; Siahtiri, Vida - In: Industrial marketing management : the international … 78 (2019), pp. 6-16
Persistent link: https://www.econbiz.de/10012026076
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In search of status : unpacking the relationship of status with individualism-collectivism, counterconformity motivations and life satisfaction
Nabi, Nazia; Siahtiri, Vida; O'Cass, Aron - In: Journal of retailing and consumer services 51 (2019), pp. 378-386
Persistent link: https://www.econbiz.de/10012115157
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu; O'Cass, Aron; Ahmadi, Hormoz; Siahtiri, Vida - In: Industrial marketing management : the international … 83 (2019), pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
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Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi; Siahtiri, Vida; O'Cass, Aron - In: Industrial marketing management : the international … 92 (2021), pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
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In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults
O'Cass, Aron; Siahtiri, Vida - In: Journal of retailing and consumer services 20 (2013) 6, pp. 505-515
Persistent link: https://www.econbiz.de/10010172097
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Examining the marketing planningmarketing capability interface and customer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-482
Persistent link: https://www.econbiz.de/10010026078
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Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida; O'Cass, Aron; Nabi, Nazia - In: International journal of consumer studies 46 (2022) 6, pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520