Daunt, Kate L.; Harris, Lloyd C. - In: Journal of Services Marketing 26 (2012) 4, pp. 293-308
Purpose – This paper aims to examine the associations between individual factors (personality and demographic variables … revengers. Statistically significant differences were revealed across the personality, servicescape, and situation specific …, to date, no study has explored the associations between customer's motives to misbehave and personality, situation …