Bazaki, Eirini (ed.); Wanick, Vanissa (ed.) - 2023
-tailing, branding, luxury and fashion marketing. Eirini actively advises brands on how to build a strong brand identity, connect with … Blogger Entrepreneur: The Case of Chiara Ferragni -- Chapter 6: Crowdfunding Nascent Fashion Brands. …, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are …