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Focus groups in marketing research
Catterall, Miriam; Maclaran, Pauline - In: Handbook of qualitative research methods in marketing, (pp. 255-267). 2006
Persistent link: https://www.econbiz.de/10003445846
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Key concepts in critical management studies
Tadajewski, Mark - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10008859257
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A space of one's own : women's magazine consumption within family life
Stevens, Lorna; Maclaran, Pauline; Catterall, Miriam - In: Journal of consumer behaviour : an international … 6 (2007) 4, pp. 236-252
Persistent link: https://www.econbiz.de/10003585347
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The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605073
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Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605084
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The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605099
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Thinking through theory : materialising the oppositional imagination
Maclaran, Pauline; Stevens, Lorna - In: Critical marketing : issues in contemporary marketing, (pp. 345-361). 2008
Persistent link: https://www.econbiz.de/10003674514
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Marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003534831
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Editorial: "Unpacking disposal" : introduction to the special issue
Parsons, Elizabeth; Maclaran, Pauline - In: Journal of consumer behaviour : an international … 8 (2009) 6, pp. 301-304
Persistent link: https://www.econbiz.de/10003921548
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Cultural influences on representations of the consumer in marketing theory
Maclaran, Pauline; Hogg, Margaret K.; Bradshaw, Alan - In: The SAGE handbook of marketing theory, (pp. 332-352). 2010
Persistent link: https://www.econbiz.de/10003923156