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Purpose This study aims to examine the effects of user-generated photos (UGPs) and review valence (RV) on hotel guests’ perceived service quality, perceived price, perceived overall image and booking intention. Design/methodology/approach An online experiment where respondents were randomly...
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Increasing competition in hospitality is one of the industry challenges, which depends mainly on human capital. Thus, this research investigated the relationship between human resources practices, employee motivation, and online hotel reviews. Hypotheses were tested using two-phase survey data...
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