Song, Hua; Yu, Kangkang; Chatterjee, Samir Ranjan; Jia, … - In: Journal of Business & Industrial Marketing 31 (2016) 5, pp. 611-624
Purpose The purpose of this paper is to empirically investigate the linkages between strategic interaction and relationship value, with a variety of co-creating value strategies as conceptual mediators. Design/methodology/approach This study reports on a field survey conducted in the Chinese...