Purpose: The aims of this paper are to identify and classify the knowledge resources that shape intellectual capital (IC) within the marketing function, to develop and validate a related scale and to demonstrate the scale's applicability in an empirical context. Design/methodology/approach: A...

Purpose: This study aims to analyse the complementary role of structural and relational capital (as the outcomes of codification and personalisation knowledge management strategies) in renewal capital and innovation in high- and low-tech companies. Design/methodology/approach: The primary data,...

Purpose: The importance of integrating both internal and external knowledge into the product/service innovation process has been widely recognized in the knowledge management and innovation literature. Likewise, the role of the marketing and sales function as a driver of innovation has been...

Purpose: The relationship between sustainability, traceability and transparency in the fashion-apparel industry, characterised by complex, labour-intensive and geographically dispersed supply chains (SCs), needs further clarification. The first goal of this study is to revise, refine and adapt...

Purpose: This paper aims to adopt a contextual approach to the knowledge-performance linkage by deepening into the role of marketing and sales employees’ knowledge resources in the generation and delivery of superior customer experiences (CEs) and into the motivational antecedents of...