Purpose Providers of cloud computing storage services (CCSS) charge offers in several unit bundles for a lump sum per bundle. This non-linear pricing approach is known as a bucket-pricing plan (BPP). If a customer exploits the purchased bucket, he/she can opt for the next higher bucket or...

More and more firms view the acquisition of foreign firms as an important component of their internationalization strategy. An important but frequently overlooked condition for the successful implementation of such a strategy is the consistent and appropriate integration of human resource...

Purpose – This paper aims to empirically analyze the extent to which advertising reception among consumers with a migration background (German-Turks) is influenced by a person’s strength of national identifications with his/her country-of-origin (COO) and with his/her country-of-residence...

Frontmatter -- Geleitwort des Herausgebers -- Vorwort -- Inhaltsverzeichnis -- A. Theorie: Überlegungen zur Analyse und zur Erklärung von Verhaltenswirkungen eines intraorganisationalen Positionswechsels und von Positionsimmobilität -- 1. Grundlegung -- 2. Präzisierung der Ausgangsvariablen:...