This article argues that analyses of value semantics in organisational image brochures, websites, and further official documents do not give information about an organisation's ethical performance. Based on a systems theoretical definition of values, the case is made for a distinction of...

The present article claims that value communication literally goes without saying. Research in organizational value communication as in corporate image documents is therefore assumed to have nothing to do with the analysis of explicit value semantics. This system-theoretical claim is supported...

Purpose The purpose of this paper is to clarify how to develop a global brand through examining the case of MUJI. Design/methodology/approach To build a global brand, a company is required to develop a repeatable business model that turns the source of differentiation into activity systems. So,...