Loonam, Mary; O'Loughlin, Deirdre - In: Marketing Intelligence & Planning 26 (2008) 7, pp. 759-780
Purpose – The purpose of this paper is to explore the emergence of self‐service banking technology and investigates … customers' perceptions of internet banking self‐service within the Irish financial services sector. This qualitative study of … the Irish retail banking sector explored consumers' e‐banking interactions and experiences in addition to assessing the …