Purpose A multinational company (MNC) looking to locate within a cluster is mainly interested in gaining access to scarce and highly valuable tacit knowledge. The transfer of such resources first requires sharing a certain degree of architectural and specific knowledge. This paper aims to...

Consumers face an ever-growing amount of product choice and information. In particular, consumers unfamiliar with the product domain have difficulties to see differences in choice sets and to process information. In order to facilitate choice-making for novices buying simple, non-complex...