Purpose – The resource‐based view (RBV) of the firm has gained much attention in recent years as a means to understand how a strategic business unit obtains a sustainable competitive advantage. In this framework, several research studies have explored the relationships between...

Purpose – Principal components analysis (PCA) is one of the foremost multivariate methods utilized in marketing and business research for data reduction, latent variable modeling, multicollinearity resolution, etc. However, while its optimal properties make PCA solutions unique, interpreting...

Purpose – The purpose of this paper is to integrate aspects of the literature on strategic and performance groups and explicitly derive strategic/performance groups which exhibit differences with respect to both strategy and performance, as well as display associations and potential...

Purpose – Customer value has recently become a primary focus among many strategy researchers and practitioners as an essential element of a firm's competitive strategy. Many firms are engaged in some form of customer value analysis (CVA), which involves a structural analysis of the antecedent...

Purpose – The paper aims to examine the nature of competition within an industry by proposing and examining three separate sources of competitive heterogeneity: the strategies that industry members use, the performance that they obtain, and how effectively the strategies are utilized to obtain...

Purpose – The sports industry is one of the fastest growing business sectors in the world today and its primary source of revenue is derived from fans. Yet, little is known about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they care so desperately...

Latent Class Multidimensional Scaling Models (LCMDS hereafter) have been widely used in the marketing and psychometric literature to capture consumerspreference heterogeneity and market structure simultaneously. In LCMDS analysis, two types of utility models, the vector and the ideal point...

There are various aspects of marketing that require top management support and influential leadership, such as customer orientation and product development, but the concept of leadership is rarely discussed in the marketing literature. As the number of new marketing vice-presidents and chief...