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A new constrained stochastic m...
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DeSarbo, Wayne S.
228
DeSarbo, Wayne
54
Wedel, Michel
41
Jedidi, Kamel
33
Fong, Duncan K. H.
21
Grewal, Rajdeep
18
Blanchard, Simon J.
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Desarbo, Wayne S.
15
Ramaswamy, Venkatram
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14
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13
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13
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8
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ECONIS (ZBW)
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51
A heterogeneous resource based view for exploring relationships between firm performance and capabilities
DeSarbo, Wayne
;
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Journal of modelling in management
2
(
2007
)
2
,
pp. 103-130
Persistent link: https://www.econbiz.de/10003502938
Saved in:
52
Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung
;
Chatterjee, Rabikar
;
DeSarbo, Wayne
; …
-
2007
Persistent link: https://www.econbiz.de/10003541515
Saved in:
53
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
54
Exploring intra-industry competitive heterogeneity : the identification of latent competitive groups
DeSarbo, Wayne
;
Wang, Qiong
;
Blanchard, Simon J.
- In:
Journal of modelling in management
5
(
2010
)
2
,
pp. 94-123
Persistent link: https://www.econbiz.de/10008654284
Saved in:
55
Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008989560
Saved in:
56
Exploring the demand aspects of sports consumption and fan avidity
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10009550694
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57
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
Saved in:
58
Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
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59
A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco
;
Stadler Blank, Ashley
;
DeSarbo, Wayne
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
Saved in:
60
Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon
;
Blanchard, Simon J.
;
DeSarbo, Wayne
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
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