The p-median offers an alternative to centroid-based clustering algorithms for identifying unobserved categories. However, existing p-median formulations typically require data aggregation into a single proximity matrix, resulting in masked respondent heterogeneity. A proposed three-way...

The authors develop a class of mixtures of piece-wise exponential hazard models for the analysis of brand switching behavior. The models enable the effects of marketing variables to change nonproportionally over time and can, simultaneously, be used to identify segments among which switching and...

This review article provides reflections on the state of the art of research in conjoint analysis — where we came from, where we are, and some directions as to where we might go. We review key articles, mostly contemporary published since 2000, but some classic, drawn from the major marketing...

Categorization has been extensively studied in both the psychology and marketing literatures. However, very little methodological research has demonstrated the heterogeneity in consumers' unobserved category structures and activations. We propose a new latent structure procedure that...

The authors propose a new Bayesian latent structure regression model with variable selection to solve various commonly encountered marketing problems related to market segmentation and heterogeneity. The proposed procedure simultaneously performs segmentation and regression analysis within the...

A variety of joint space multidimensional scaling (MDS) methods have been utilized for the spatial analysis of two- or three-way dominance data involving subjects' preferences, choices, considerations, intentions, etc. so as to provide a parsimonious spatial depiction of the underlying relevant...

Purpose – Multidimensional scaling (MDS) represents a family of various geometric models for the multidimensional representation of the structure in data as well as the corresponding set of methods for fitting such spatial models. Its major uses in business include positioning, market...

Joint space multidimensional scaling maps are often utilized for positioning analyses and are estimated on survey samples of consumer preferences, choices, considerations, or intentions so as to provide a concise spatial depiction of the competitive landscape including relevant dimensions or...

The sports industry is one of the ten largest business sectors in the U.S., and its primary source of revenue is derived from sports fans. Yet, little has been published in the academic journals about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they...