Examines the incongruency between what business schools teach and what business organizations actually need. Suggests a need for reform. Explores the American Assembly of Collegiate Schools of Business (AACSB) accreditation standards and suggests that this needs much clarification. States that...

There have been two major new developments in British education and this article reviews the origins and progress to date of both the University of Buckingham and the International Management Centre from Buckingham. The former is a fee‐paying independent university which offers honours degree...

Describes how one university school applied the principles and practices of marketing to short course activities between 1975 and 1979. Reveals that the application afforded good commercial success.

There is incongruity between what business schools teach and what business organizations actually need. Hence, the criticism of business school graduates as “corporate burdens” incapable of functioning as competent managers. The discordant note of change is gripping the traditional academy...