Michell, Paul; Lung, Lauren - In: International Journal of Bank Marketing 7 (1989) 1, pp. 28-31
marketing training in providing banks with the managerial proficiency for tackling them is assessed. Training is seen by banks … for improving innovative thinking. Banks tend to segment their training needs by managerial seniority, by strategic and … skills training, and by the perceived quality of different types of training establishment. …