This paper examines a change designed to effect improvement in an honours level management accounting module using action research methodology. First, the appropriateness of action research to the research in question is discussed. Secondly, the context within which the research took place is...

In the early 90s, the German Research Foundation (Deutsche Forschungsgemeinschaft, abbr. DFG) established a new form of graduate education: the so-called Research Training Groups (RTGs). Comparable to PhD programs in the US, RTGs offer a structured course program and a framework for...

The aim of this paper is to distinguish the role of the aesthetics in the creation of a brand. Aesthetics is a new model of marketing and it guarantees to the firms the possibility to address to the consumers through a variety of sensory experiences and, as a consequence, it brings benefits both...

In 1950, the Australian Institute of Management introduced an Annual Report Award, which was designed to improve the form and presentation of annual reports. The purpose of this paper is to investigate the impact the award scheme had on annual report design and presentation and the financial...

Purpose – The purpose of this article is to examine the relations between important sales presentation skills and salesperson job performance. Design/methodology/approach – Data on each construct in the model was gathered and the relations analyzed using LISREL software. Findings –...

Purpose – Aims to assess the effectiveness of arts‐based learning for technical trainees. Design/methodology/approach – Considers the CONNECT Program in the Engineering School of The Cooper Union for the Advancement of Science and Art. The Program has been running since 1997. Findings –...