Highlights the dearth of research on the range of issues surrounding the international environment and the impact on international marketing. Such issues concern trade and investment liberalization and protectionism, the role of multilateral institutions and the NGOs, and country, sector and...

This is the lead article to this special issue of International Marketing Review focusing on the internationalisation process of firms. It elaborates on the importance of the topic and provides an overview of the seven selections included in the issue. Observations of the Single European Market...

Can the worst time for an organisation provide the best circumstances for management learning? One UK local authority began a management development programme 18 months before a wholescale reorganisation. This was not regarded as a rational thing to do. Explores the messiness and the politics...

Provides results from a postal survey of machine tool importers in the UK, designed to research trends in importing and marketing in the industry in the light of environmental factors such as EC integration, the integration of machine tool systems and competitive pressures. The results indicate...

Provides an overview of the special issue of the European Journal of Marketing on “Export marketing”. Five basic questions to be answered in the export marketing area are identified. The articles in this special issue should provide a significant stimulus to further conceptual thinking...

Explores explanations for the continuance of agents or distributors and sales subsidiaries as international market entry and development modes and channels of distribution in the machine tool industry in the UK, and for entry mode evolution. Data were collected by in‐depth interviews with...

Presents the results of an empirical study of the activities of US multinationals manufacturing in Scotland. Provides an examination of the aspects of strategies for market entry and development. Concentrates specifically on market planning issues, providing data illustrating some of the...

Explores the entrepreneurial underpinning of the low export involvement level of manufacturing firms from Nigeria, a sub‐Sahara African, developing country. Using a pre‐validated export‐entrepreneurial orientation construct (and a 78‐firm representative sample), a high versus low...

Cover -- Half Title -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Table of Contents -- List of Tables -- List of Figures -- 1. Introduction: The Issues -- The state of Britain and British competitiveness -- Multinationals: the global issues -- Concluding...