As posed in the title, the authors make a case for the use of behavioral management as a pragmatic and effective way to help East European managers improve employee performance. After providing the cultural and theoretical grounding for the use of a behavioral approach, the five-step O.B. Mod....

Purpose – The purpose of this study is to examine whether the use of money, social recognition, and feedback have a similar impact on employee performance in the context of a modern Korean broadband internet service firm. Design/methodology/approach – The study design was a quasi‐field...