Purpose – This paper presents a questionnaire study of brand‐specific perceptions of automotive design using subjective rating methods. The purpose of the paper is to explore the multiple modalities of the visual product experience of automobile design as perceived by the general public....

Purpose – The purpose of this paper is to describe the Kansei engineering toolkit that has been developed to provide a set of tools and techniques to support better packaging design. Design/methodology/approach – The toolkit has its foundations in Kansei engineering but the work has extended...

Purpose – This paper seeks to deal with affective design of waiting areas (servicescapes) and has twofold aims. The first, is to explore affective values for waiting areas. The second, is to identify interactions between physical design attributes and affective values....