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authors investigate whether gender moderates the stress‐compulsive buying relationship. Findings – The present study finds … stress. Surprisingly, gender was not found to moderate this relationship. Both boys and girls were found to respond to higher … gender's impact (or lack thereof) on the stress‐compulsive buying relationship suggest that compulsive buying begins early in …
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Purpose – The purpose of this paper is to gain a broader knowledge of the concept of cognitive age and its use as a variable when segmenting the market of people aged over 55. Design/methodology/approach – A proposal for measuring this variable was developed, the dimensions used being:...
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Older consumers comprise a growing but under‐represented segment of Internet users. However, compared to many younger groups, members of this segment often possess more discretionary time and income. This presents a significant opportunity for marketers of Internet related products and...
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We live in an aging society, thus, it is important for businesses to develop a solid understanding of the older consumer. The food and grocery store industry is no exception since mature consumers spend more money on the average at food stores than their younger aged counterparts. Because there...
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