Showing 1,731 - 1,740 of 1,825
Purpose Corporate social responsibility (CSR) is often depicted as a major challenge to current business practices, and CSR managers have recently been indicated as prime examples of change agents. The purpose of this paper is to take an occupational perspective to consider these managers. It...
Persistent link: https://www.econbiz.de/10014892058
Purpose – The purpose of this paper is to present a theoretical background for studying rhetoric and narratives as … from narratives about rhetoric and spinning.  … equipment for living. Analyzing a case study on spinning and the spin doctor in recent narratives with a major focus on the …
Persistent link: https://www.econbiz.de/10014892276
Purpose – The purpose of this paper is to analyse the current rhetoric of predictability in investment theory. After … making the case for unpredictability, a new rhetoric for investment theory is proposed. Design …/methodology/approach – McCloskey's project of the rhetoric of economics provides the background and approach for the author's investigation. In …
Persistent link: https://www.econbiz.de/10014892277
Purpose – The purpose of this paper is to investigate the use of rhetorical and narrative strategies in the foundational text of Service-Dominant (S-D) Logic. The author argues that the success of Vargo and Lusch's (2004a) paper in establishing the foundational premises of the new S-D Logic is...
Persistent link: https://www.econbiz.de/10014892279
Purpose – The purpose of this paper is to examine how the boundaries of rhetoric have excluded important theoretical … foster the awareness on emerging new trends of rhetoric. Design/methodology/approach – The methodology is based on an … interpretation of the history of rhetoric and on the construction of a conceptual framework of the rhetoric of judgment, which is …
Persistent link: https://www.econbiz.de/10014892283
not only as a method but also as a form of rhetoric. Originality/value – Constituting a contribution to organizational …
Persistent link: https://www.econbiz.de/10014892284
Purpose – The purpose of this paper is to examine the reasons for and outcomes of the rhetoric of disclosures of human … practice. Thus, the research question of interest to this paper is “Is the rhetoric of HC disclosure achieved in practice …?” Design/methodology/approach – Using a case study approach, the paper utilises content analysis to examine the rhetoric of HC …
Persistent link: https://www.econbiz.de/10014873043
paper highlights distinct uses of rhetoric, metaphor and theory in Brown and Hackley that make their paper stand out from …
Persistent link: https://www.econbiz.de/10014873280
Purpose – The purpose of this paper is to present a case study in the use of leadership speech to advance a change initiative in a large organization. Design/methodology/approach – This paper is informed by the author's personal experience in designing a public speaking program to infuse a...
Persistent link: https://www.econbiz.de/10014882941
Purpose – As mastering the two-minute entrepreneurial pitch is a key skill required of entrepreneurs and all those who have to sell an idea in a business context, the purpose of this paper is to analyse successful entrepreneurial pitches in order to provide practical pitch-related advice to...
Persistent link: https://www.econbiz.de/10014884028