Evans, Rob - In: The TQM Magazine 7 (1995) 1, pp. 5-6
An abundance of much publicized TQM failures have tarnished the good name of total quality management. Rob Evans, chief … executive at ODI Europe, argues that these are problems with implementation, rather than with TQM itself. Uses Nestlé Chocolate …. Concludes that the success of TQM depends on the level of dedication exhibited by senior management. …