Buch, Joshua; Rhoda, Kenneth L.; Talaga, James - In: International Journal of Bank Marketing 20 (2002) 2, pp. 76-85
Regulators in the UK and the USA recognize the need to assist borrowers that face a huge number of mortgage products with a multitude of fee combinations offered by a large number of lenders. For over 25 years they attempted to make the mortgage selection process more borrower‐friendly but,...