Davis, Kathryn Simons; Mohan, Mayoor; Rayburn, Steven W. - In: Journal of Services Marketing 31 (2017) 4/5, pp. 362-372
Purpose This paper aims to develop an understanding of key variables for designing and marketing healthcare services for immigrant consumers – widely considered a vulnerable consumer group. Design/methodology/approach Data collected from 277 participants was analyzed using ANOVA models and...