present applications of gamification and their role in enhancing engagement and motivation of the users. …The concept of gamification uses the human behavior of indulging in gaming activities and combines it with their work … with the purpose of enhancing, employee engagement. Game mechanics and dynamics are able to positively influence human …

This study reviews prevailing trends in 'for-profit' business-related gamification. It examines the current literature …, focusing on gamification elements, industries and variables that is of interest to researchers in different business … industries, (2) orientation of the gamified system, (3) types of implementation, (4) gamification elements analysed, (5) impact …

This research aims to analyze the feasibility of gamified applications as a tool to promote engagement and brand … gamification, providing a suggestion for the TAM model to be used in this type of research. It also contributes to a better … understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as …