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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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Introduction: Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market
Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-222
Persistent link: https://www.econbiz.de/10009007590
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From micro to macro : stakeholders and institutions
Vargo, Stephen L. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
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Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L. - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
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Moving forward... : editorial
Vargo, Stephen L. - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 133-135
Persistent link: https://www.econbiz.de/10012162435
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Conceptual reconciliation for clarity and impact
Vargo, Stephen L. - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 169-172
Persistent link: https://www.econbiz.de/10014512660
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10009870753
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Fostering scholarly discussion in marketing : editorial
Vargo, Stephen L. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 137-138
Persistent link: https://www.econbiz.de/10014225826
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The impact of code switching on service encounters
Schau, Hope Jensen; Dellande, Stephanie; Gilly, Mary C. - In: Journal of retailing 83 (2007) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10003438217