Lin, Chin‐Feng; Fu, Hwai‐Hui - In: Marketing Intelligence & Planning 19 (2001) 5, pp. 362-367
Mathematical models were used to explore research methodology in the field of marketing; however, the methodology was focused more on quantitative than on qualitative methods. Utilizes the mathematical model on deductive technique and flow chart to explain how the means‐end chains (MECs)...