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Using Choice Modeling To Supercharge Your Business
Cook, George R. - In: Journal of Consumer Marketing 27 (2010) 7, pp. 648-649
Persistent link: https://www.econbiz.de/10014848852
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Consumer Awareness and Complaining Behaviour
Agbonifoh, Bas A.; Edoreh, Pius E. - In: European Journal of Marketing 20 (1986) 7, pp. 43-49
Postulates that the consumer is king in the marketplace. Opines that this doctrine is closely related to laissez‐faire with regard to products failing or succeeding, though market inequalities make it difficult to succeed in this. Advocates that the factors which handicap consumers in relation...
Persistent link: https://www.econbiz.de/10014724814
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri; Sucherly, Sucherly; Siringoringo, Hotniar - In: Marketing intelligence & planning 32 (2014) 5, pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
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Influence of colors as a key element in consumer marketing
Bytyçi, Shaip - In: Expert journal of marketing 8 (2020) 1, pp. 41-47
Persistent link: https://www.econbiz.de/10012612939
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Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo; Dávila-Aguirre, Mario … - In: Journal of international food & agribusiness marketing 33 (2021) 5, pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
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Marketing status in SMEs, industrial versus consumer companies
Azad, Shahram; Hemmati, Hamed - In: Acta Universitatis Danubius / Oeconomica 9 (2013) 3, pp. 37-48
Persistent link: https://www.econbiz.de/10010205859
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A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan; Gilmore, Audrey - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
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Product Policy in Marketing
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of product policy in marketing. The author analyzes the objectives, functions and …
Persistent link: https://www.econbiz.de/10011199848