Rufat‐Latre, Jorge; Muller, Amy; Jones, Dave - In: Strategy & Leadership 38 (2010) 6, pp. 23-28
Purpose – For all the rhetoric – and hype – about open innovation, the reality is that few corporations have … institutionalized open innovation practices in ways that have enabled substantial growth or industry leadership. This paper aims to … explain how open innovation can achieve its potential in most companies. Design/methodology/approach – Three cases of …