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Regularities in the consumption of a subscription service
Lee, Richard; Rungie, Cam; Wright, Malcolm - In: The journal of product & brand management 20 (2011) 3, pp. 182-189
Persistent link: https://www.econbiz.de/10009231624
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Regularities in the consumption of a subscription service
Lee, Richard; Rungie, Cam; Wright, Malcolm - In: The journal of product & brand management 20 (2011) 3, pp. 182-190
Persistent link: https://www.econbiz.de/10009029884
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Dirichlet implications for portfolio management
Driesener, Carl; Rungie, Cam; Wright, Malcolm - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10012808221
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Old dogs, new tricks : rethinking country-image studies
Bowe, Jasha; Lockshin, Larry; Lee, Richard; Rungie, Cam - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 460-471
Persistent link: https://www.econbiz.de/10010230129
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The effects of religious symbols in product packaging on Muslim consumer responses
Bakar, Abou; Lee, Richard; Rungie, Cam - In: Australasian marketing journal 21 (2013) 3, pp. 198-204
Persistent link: https://www.econbiz.de/10010125781
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Predicting future purchases with the Poisson log-normal model
Trinh, Giang; Rungie, Cam; Wright, Malcolm; Driesener, Carl - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 219-234
Persistent link: https://www.econbiz.de/10010367204
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Dirichlet implications for portfolio management
Driesener, Carl; Rungie, Cam; Wright, Malcolm - In: Journal of consumer behaviour 21 (2022) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10012813931
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A demonstration of structural choice modelling in a market research context
Bowe, Jasha; Lee, Richard; Lockshin, Larry; Rungie, Cam - In: International journal of market research : JMRS ; the … 58 (2016) 6, pp. 859-879
Persistent link: https://www.econbiz.de/10011645193
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Predicting future purchases with the Poisson log-normal model
Trinh, Giang; Rungie, Cam; Wright, Malcolm; Driesener, Carl - In: Marketing Letters 25 (2014) 2, pp. 219-234
The negative binomial distribution (NBD) has been widely used in marketing for modeling purchase frequency counts, particularly in packaged goods contexts. A key managerially relevant use of this model is Conditional Trend Analysis (CTA)—a method of benchmarking future sales utilizing the NBD...
Persistent link: https://www.econbiz.de/10010989729
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The effects of religious symbols in product packaging on Muslim consumer responses
Bakar, Abou; Lee, Richard; Rungie, Cam - In: Australasian marketing journal 21 (2013) 3, pp. 198-204
Persistent link: https://www.econbiz.de/10010171332