In line with recent developments in institutional theory that indicate institutional settings can explain cross-national differences, this article proposes a measure of the institutional country profile relevant to exporting small- and medium-sized enterprises (SMEs). Combined emic and etic...

Purpose – The purpose of this research is to propose and test a model that aims to identify key determinants which could alleviate the loss of brand trust and loyalty caused by brand name change using the resistance to change theory (RCT). Design/methodology/approach – Because of the causal...

Purpose – The purpose of this paper is to explore the exploitation of export information in small‐ and medium‐sized enterprises (SMEs) in the contrasting institutional contexts of France and Romania. Design/methodology/approach – The qualitative approach is based on 18 semi‐directed...