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Brand name substitution and br...
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1
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
2
The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T.
- In:
International journal of management and marketing …
9
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
Saved in:
3
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
4
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
5
Brand naming : sound symbolism, brand preference and brand performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
6
A surname brand effect explanation for consumer brand preference and advocacy
Howard, Daniel
;
Kerin, Roger A.
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 362-370
Persistent link: https://www.econbiz.de/10010224843
Saved in:
7
The magic of "great" linked to product names
Martínez, Jose A.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011459526
Saved in:
8
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
9
Stay close but not too close : the role of similarity in the cross-gender extension of patronymic brands
Ulrich, Isabelle
;
Azar, Salim L.
;
Aimé, Isabelle
- In:
Journal of business research : JBR
120
(
2020
),
pp. 157-174
Persistent link: https://www.econbiz.de/10012417111
Saved in:
10
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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