Narrow search
Showing 1 - 10 of 20,577
Cover Image
Green marketing : a strategic balancing act for creating value
Dean, Thomas J.; Pacheco, Desiree F. - In: Journal of business strategy 35 (2014) 5, pp. 14-22
Persistent link: https://www.econbiz.de/10010469369
Cover Image
Factors influencing young consumers buying behaviour towards green products
Swar, Biranchi Narayan - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 239-253). 2023
Persistent link: https://www.econbiz.de/10014429384
Cover Image
Green consumers, greenwashing and the misperception of environmental quality
Lambertini, Luca; Pignataro, Giuseppe; Tampieri, Alessandro - 2014
Persistent link: https://www.econbiz.de/10010413804
Cover Image
The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 104 (2019), pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
Cover Image
Environmentally conscious marketing
Nagy, Szabolcs - 2004
Persistent link: https://www.econbiz.de/10011282137
Cover Image
Analysing the effect of low carbon product design on firm performance
Das, Chiranjit - In: The international journal of productivity and … 72 (2023) 1, pp. 180-199
Persistent link: https://www.econbiz.de/10014307390
Cover Image
Forging organizational resilience through green value co-creation : the role of green technology, green operations, and green transaction capabilities
Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Dzandu, … - In: Business strategy and the environment 32 (2023) 8, pp. 5734-5747
Persistent link: https://www.econbiz.de/10014466671
Cover Image
Ecological, green marketing and green supply chain problems : fish marketing societies in Tamilnadu coastal areas
Jasmin, K. Mohamed; Paramasivan, T. - In: International journal of business excellence 13 (2017) 4, pp. 546-562
Persistent link: https://www.econbiz.de/10011857536
Cover Image
A paradigm shift in consumer behaviour towards green cosmetics : an empirical study
Sharma, Meghna; Trivedi, Prachi; Deka, Jimnee - In: International journal of green economics : IJGE 15 (2021) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012670371
Cover Image
Green marketing: a strategic balancing act for creating value
J. Dean, Thomas; F. Pacheco, Desiree - In: Journal of Business Strategy 35 (2014) 5, pp. 14-22
Purpose – The purpose of this study is to illustrate that when practiced correctly, environmental marketing can … represent promising opportunities for value creation and market growth. For many companies, the practice of environmental … successfully transcended traditional environmental marketing, we create a model for strategic product positioning. We rely on …
Persistent link: https://www.econbiz.de/10014847329