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Strategies for the use of social media in stakeholder conversations

Blaschke, Steffen; Kreipl, Annika - In: Die Betriebswirtschaft : DBW 75 (2015) 6, pp. 401-412

Deutschen Aktienindes (DAX) auf Twitter. …

Persistent link: https://www.econbiz.de/10011406044

Beyond the Tweet : using twitter to enhance engagement, learning, and success among first-year students

West, Bettina; Moore, Hélène; Barry, Ben - In: Journal of marketing education : JME 37 (2015) 3, pp. 160-170

Persistent link: https://www.econbiz.de/10011410650

The advantage of social media

Ristova, Maja - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 181-191

Persistent link: https://www.econbiz.de/10010395680

Tweeting on COVID-19 pandemic in South Africa : LDA-based topic modelling approach

Mutanga, Murimo Bethel; Abayomi, Abdultaofeek - In: African journal of science, technology, innovation and … 14 (2022) 1, pp. 163-172

Persistent link: https://www.econbiz.de/10012820776

Measuring competition for attention in social media : national women's soccer league players on Twitter

Rossi, Federico; Rubera, Gaia - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1147-1168

Persistent link: https://www.econbiz.de/10012796472

What is the public opinion about universities and sustainability? : a social media analysis among "Spain" and across the world

Bayas Aldaz, Cecilia Elizabeth; Duran-Rodas, David; … - In: International journal of innovation & sustainable … 15 (2021) 4, pp. 438-457

Persistent link: https://www.econbiz.de/10012670417

The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers

Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869

Persistent link: https://www.econbiz.de/10012623902

Tweet to the top? : social media personal branding and career outcomes

Chen, Yanzhen; Rui, Huaxia; Whinston, Andrew B. - In: MIS quarterly 45 (2021) 2, pp. 499-534

Persistent link: https://www.econbiz.de/10012631365

Masters of Wine on Twitter : presence, activity, impact and community structure

Orduña-Malea, Enrique; Font-Julian, Cristina I.; … - In: Wine Economics and Policy 10 (2021) 1, pp. 73-88

objective of this article is to determine this community of experts’ behaviour on Twitter. In order to do so, four factors … (presence, activity, impact and community) have been considered. All Twitter profiles belonging to users awarded with the MW … through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers …

Persistent link: https://www.econbiz.de/10012608906

Dynamics of Punjab state's tourist image : a social media analytics perspective

Viput Ongsakul; Kajla, Tanveer; Alola, Uju Violet; Sahil Raj - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 408-428

Persistent link: https://www.econbiz.de/10012614006