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21
World's largest metaphor hits iceberg : travelling in trope on Titanic
Brown, Stephen
-
2012
Persistent link: https://www.econbiz.de/10009768149
Saved in:
22
Yo, Clio! : can historiography save marketing scholarship?
Brown, Stephen
- In:
Journal of historical research in marketing
3
(
2011
)
4
,
pp. 449-468
Persistent link: https://www.econbiz.de/10009407718
Saved in:
23
Retro from the get-go : reactionary reflections on marketing's yestermania
Brown, Stephen
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 521-536
Persistent link: https://www.econbiz.de/10010200707
Saved in:
24
I'm buying, Jack! : fooling around an ambiguous brand
Brown, Stephen
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
2
,
pp. 108-121
Persistent link: https://www.econbiz.de/10010348827
Saved in:
25
She was fine when she left here : polysemy, patriarchy, and personification in brand Titanic's birthplace
Brown, Stephen
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 93-102
Persistent link: https://www.econbiz.de/10010251697
Saved in:
26
Postmodern marketing : dead and buried or alive and kicking?
Brown, Stephen
- In:
The marketing book
,
(pp. 21-36)
.
2016
Persistent link: https://www.econbiz.de/10011471624
Saved in:
27
Dead brand walking : on the paradoxes and perversities of branding
Brown, Stephen
- In:
The Routledge companion to contemporary brand management
,
(pp. 92-106)
.
2016
Persistent link: https://www.econbiz.de/10011515370
Saved in:
28
Brands and branding
Brown, Stephen
-
2016
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
Persistent link: https://www.econbiz.de/10011538916
Saved in:
29
Petals on a wet, black brand : the place of poetry in consumer culture theory
Brown, Stephen
-
2014
Persistent link: https://www.econbiz.de/10010475710
Saved in:
30
Animal house : brand mascots, mascot brands and more besides
Brown, Stephen
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 77-92
Persistent link: https://www.econbiz.de/10010415669
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