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Zenou, Yves
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Melewar, T. C.
73
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59
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48
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45
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42
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41
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41
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38
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38
Pelsmacker, Patrick de
37
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35
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35
Skiera, Bernd
34
Vrontis, Demetris
34
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33
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32
Ko, Eunju
32
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31
Hollebeek, Linda D.
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NET Institute
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Journal of strategic marketing
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Springer eBook Collection
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Asia Pacific journal of marketing and logistics
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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IZA Discussion Papers
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Cogent business & management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
101
Journal of travel and tourism marketing
101
International journal of contemporary hospitality management
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Marketing letters : a journal of research in marketing
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1
Exploring the
Facebook
Like : a product and service perspective
Pelletier, Mark J.
;
Horky, Alisha Blakeney
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
Saved in:
2
Marketing communication model for social networks
Klepek, Martin
;
Starzyczná, Halina
- In:
Journal of business economics and management
19
(
2018
)
3
,
pp. 500-520
Republic. Social network
Facebook
was chosen as the most widespread not only locally but also globally. Based on this research …
Persistent link: https://www.econbiz.de/10012174876
Saved in:
3
The impact of brand communication on brand equity through
Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
4
The interaction between banks and Brazilian customers through
Facebook
: a framework from the perspective of affordances
Fraga, Marcelo Silva de
;
Chaves, Marcirio Silveira
- In:
International journal of e-business research : an …
17
(
2021
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
Saved in:
5
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
6
The impact of
Facebook
presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
7
Customer loyalty through social networks : lessons from Zara on
Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
8
Say yes to
Facebook
and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
9
The role of demographic factors in consumer perception of value from brand communication on
facebook
Klepek, Martin
- In:
Central European business review : CEBR
9
(
2020
)
3
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
Saved in:
10
Designing
Facebook
publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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