concerning identity management, data protection and privacy. It represents the attitudes and behaviours of Europeans on this …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two … ads. However, its tracking capability depends on consumer privacy-related choices (e.g., accepting third-party cookies … consumers. Hence, there may be too little tracking in equilibrium, even from consumers' perspective. We evaluate several privacy …

brings up new questions related to the task of pricing. We investigate the eect of a reduction of privacy on consumers …

firms can send unambiguous signals to consumers regarding their intention of protecting privacy. Ambiguous signals can lead …

importance on how that data is handled by firms. Lack of trust may cause consumers to have privacy concerns and may, in turn …, have an adverse impact on consumers' willingness to purchase online. Three specific aspects of privacy that have received … attention from researchers are unauthorized use of secondary data, invasion of privacy, and errors. A survey study was …

of safety cues (e.g., privacy policies) and rewards (e.g., discounts) for encouraging consumers to provide their personal … and brand reputation. The use of safety cues, rewards, and brand reputation have been identified in vii the privacy …Identifying effective strategies for encouraging individuals to disclose their personal information on the Internet is …

concerns with regard to invasion of privacy along with the recent emergence and wide use of the Internet. Government intrusion … into private domains through the Internet is examined as a major concern. Privacy invasions by Web marketers, hacker …Privacy has always been a respected value regardless of national borders, cultural differences, and time in every …