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Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias; Koller, Monika; Gartner, Johannes; … - In: Journal of business research : JBR 113 (2020), pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
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Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms
Crick, James M.; Crick, Dave; Chaudhry, Shiv - In: Journal of business research : JBR 113 (2020), pp. 158-167
Persistent link: https://www.econbiz.de/10012230456
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Non-effectual, non-customer effectual, or customer-effectual : a conceptual exploration of the applicability of the effectuation logic in startup brand identity construction
Shi, Lei; Miles, Angela - In: Journal of business research : JBR 113 (2020), pp. 168-179
Persistent link: https://www.econbiz.de/10012230458
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Deconstructing entrepreneurial marketing dimensions in small and medium-sized enterprises in Nigeria : a literature analysis
Nwankwo, Cosmas Anayochukwu; Kanyangale, Macdonald - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 3, pp. 321-341
Persistent link: https://www.econbiz.de/10012251165
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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It's uphill all the way to the top, regardless of mountain size : RepositBox's search for a suitable path to go to market
Ensign, Prescott C.; Robinson, Nicholas P. - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011598581
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The entrepreneurial marketing of Trumpet Records
Haden, Stephanie Pane; Kernek, Courtney R.; Toombs, … - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 109-126
Persistent link: https://www.econbiz.de/10011598718
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Entrepreneurial Marketing
Rumler, Andrea (ed.); Stumpf, Marcus (ed.) - Arbeitsgemeinschaft für Marketing - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10012056716
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Effectuation and morphogenesis in the New Zealand fairtrade marketing system
Renton, Michelle; Simmonds, Hamish - In: Journal of macromarketing 39 (2019) 4, pp. 385-399
Persistent link: https://www.econbiz.de/10012158997