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The ownership structure is important and marks the development of a market. For media companies, the change of their corporate structure is an important achievement in the cultural systematic reform and deepens the reform in the publishing and distribution industry, which is necessary for the...
Persistent link: https://www.econbiz.de/10013121997
Recent literature on strategic decision-making highlights the role of hidden costs, i.e. costs that firms are not able to predict ex-ante (Larsen et al., 2012). This paper analyses the hidden costs of going global, i.e. unanticipated costs that emerge in the implementation of market entry...
Persistent link: https://www.econbiz.de/10013072286
In the general framework of globalization and internationalization, the paper focuses on the advertising strategies adopted by top companies in the luxury sector. The article reports on the preliminary data of a study to determine the importance of local culture in advertising content by...
Persistent link: https://www.econbiz.de/10013076283
Knowledge and technological change or innovation are key drivers of economic growth in the knowledge-based economy (KBE). Although the US economy is traditionally cited as the model, there are other technology frontier examples, such as Canada, arising from strong linkages among firms, research...
Persistent link: https://www.econbiz.de/10012709429
The increasing interest in female entrepreneurship advanced our understanding of how psychological and personality traits and the contextual factors surrounding the decision of women to become founders influence their ways of establishing and managing organizations. Recent literature points to...
Persistent link: https://www.econbiz.de/10013215752
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In the context of diffusion of innovations, we propose a probabilistic model based on interacting populations connected through new communication channels. The potential adopters are heterogeneous in the connectivity levels and in their taste for innovation. The proposed framework can model the...
Persistent link: https://www.econbiz.de/10010730337